Internet marketing training and digital marketing qualifications
Your Internet marketing training options from a UK-based E-marketing authority. This page also summarises a range of UK professional digital marketing training courses and qualifications available from the leading, established providers who I do/have worked for either as a trainer or examiner. The main organisations offering digital marketing training or qualifications for professionals include Econsultancy, The Institute of Direct Marketing, the Chartered Institute of Marketing and Manchester Metropolitan University and Econsultancy.
In-company digital training
If you have 3 or more in your team who need training in any aspect of digital marketing, then it may be more cost-effective for me to deliver in-company digital marketing training at your offices.
I also regularly run workshops or masterclasses for the clients of digital marketing agencies. Recent clients include cScape, eCircle, Redeye and Snow Valley.
Please contact me to discuss how I can help you through Internet marketing consulting or tailored in-company training.
Visitors to this page also be interested in my Digital marketing training links : these are resources and tools for digital marketers which support my Econsultancy and IDM courses.
Digital marketing training courses
I have listed options for digital marketing qualifications separately.
Here are your options for digital marketing training in the UK from Dave Chaffey and other providers of Internet marketing training.
1. Specialist Econsultancy digital marketing training courses
I work with Econsultancy, the leading portal for digital marketers as an analyst and also helped them develop these advanced training courses on key e-marketing topics when they were first launched.
Currently, I deliver two courses for Econsulancy:
- Advanced Search Engine Optimisation - a practical training course on the latest techniques for improving your Google search rankings
- Using Google Analytics for conversion optimisation - another practical course showing you how to configure and use Google Analytics to get better results from your website and online marketing campaigns
Other training courses, delivered by leading specialists in their fields, include:
- Affiliate marketing
- Advanced Online copywriting
- Email marketing
- Fast-track digital marketing
- Online PR and social media
- Online media planning and buying
- Pay Per Click marketing (Google AdWords)
- Web measurement and analytics
2. IDM Digital marketing training courses
I tutor for the IDM on their digital marketing qualifications and also deliver a one-day strategy course:
- Developing Your Digital Marketing Strategy - this course gives a structured framework for reviewing or creating a digital strategy using examples from B2C, B2B and not-for-profit organisations.
The IDM approach is to make training very practical and to use speakers from clients and agencies to illustrate best practice through case studies.
I also recommend their two day courses which enable you to go into more depth on a topic than some of the other providers. For example:
- Best Practice Search Engine Marketing
- Effective Email Marketing: Beyond the Basics
- Complete digital marketing (3 day course)
3.Digital marketing training courses from the CIM
I trained thousands of marketers in E-marketing for the Chartered Institute of Marketing (CIM) between 1997 and 2009, but no longer work for them since I now provide training and consulting services direct to companies. Still, they are the leading marketing training organisation and they only use the best quality trainers. They offer a range of courses in digital marketing. For example, I used to deliver courses on Email marketing, Search Engine Marketing and Running Effective Emarketing campaigns.
- View all CIM marketing training coursesPlease contact me to discusss the options for Internet marketing consulting or tailored in-company training.
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